The made in Italy in the fashion field is a real "entity" all over the worlds, a synonym of quality, style, and research. We are famous as real worldwide talents in the clothes, shoes, and accessories manufacturers.
Most of the highest quality productions come from the Italian district, areas with a high value for economic and cultural matters.
Collini Atomi di Scarpa brings you to discover the shoe districts of Italy. Know-how and professionals are the key factors of those areas that produce since decades (and sometimes centuries) thousands of pair of shoes for worldwide markets.
THE RIVIERA DEL BRENTA DISTRICT
Pride or good awareness about the district, during our narration for us it is a sort of moral obligation starting from the shoe district of Riviera del Brenta, where Collini Atomi di Scarpa has located its headquarters since more than 70 years, looking a lot of enterprises becoming an excellence.
SHOE FACTORY IN RIVIERA DEL BRENTA: A TRADITION BEGAN SO FAR
The Riviera del Brenta district has ancient origin: so far in 1268 in Venice it was created the first shoemaker association the “Confraternita dei Calegheri”: the seal is still the trademark of the association of "Maestri Calzaturieri della Riviera del Brenta". These artisans moved to the Riviera in order to let shoemaker able to follow the aristocrats during their spare time. In this area, the shoemakers developed some laboratories in order to fulfill the market request coming from Venice, at that time one of the most important cities for culture ed economic.Today the production area of Riviera follows the river shape, from the first downtown of Venice, beyond the town of Stra, closer to Padova. The area is hosts shoe factory, accessories producers like soles, heels, creating a first-class manufacturers area, and a business network studied and estimated not only in Italy.
THE ECONOMIC BOOM: AN ARTISAN IN EVERY FAMILY
The time of economic boom coincides with the bloom of shoe factory in the Riviera del Brenta, thanks to the familiar experience, the entrepreneurship of Riviera people and a strong increasing market demand. It is not exaggerated saying that the Made in Riviera shoes walk all over the world, in the little street of a small town as in the US avenue or the French boulevard. During the '70 the percentage of employed in the footwear industry was so high in this area that we could say that every house was near a handcraft laboratory. It is very hard finding someone that doesn't have a relative not involved in the shoe industry: the shoe production is a distinctive factor of the area, illustrated with pride and passion from who knows to fit people everywhere. Nowadays the production slows due to the new global context, but the quality is still the first visit card of the Riveria del Brenta district.
RIVIERA DISTRICT AND FASHION BRAND....
Big brands always looked interested in the Rivera del Brenta and its artisans, distinguished by their professionality and the capability to work in the team, generating a perfect outcome in record time. It is a pride that important Griffes came to Riviera to design their shoes because they understood the great talent and skills spread in all the district. Some brands decided to seat on the banks of river Brenta: some of them gave out the production of the highest range of shoes, some decided to create branches. Some examples? Luis Vuitton, that in the town of Fiesso d'Artico created a beautiful building in an excellence manufacturing context, Christian Dior take its own place in Riviera, guaranteeing, quality, good service and the collaboration of highly-skilled professionals.
E I GRANDI BRAND DELLA RIVIERA
But Riviera doesn't mean professionals and "white label" only: there are a lot of brands appreciated in the world. We are dealing with companies that wisely joined the shoemaker art with the capacità to understand and anticipate the fashion, becoming an organization recognized by the public audience. René Caovilla, Ballin, Henderson, Peron, Accademia, Voltan are the most famous: we can say they are master artisan and even artist without any exaggeration.
The "made in Riviera" Brands are appreciated worldwide and they are often chosen by cinema icons thanks to their understanding new trends and generated creation timeless at the same time.
TRADITION, CULTURE AND SCHOOL
Being a district means to join the manufacturing capacity acting synergically, and improving the asset of different companies to act as a team without losing their own identity and their independence. Knowing the importance of the know-how distributed on the district and the importance to keep it in the area, artisans and companies periodically create events, showcase to attract new demand and create a stronger brand awareness of "Riviera del Brenta", intriguing and keep high attention on a tradition long centuries. (foto Museo Rossi Moda) In a wider vision to save culture and history there are museums and school. Politecnico Calzaturiero every year create designers, stilisti e technician expert and skilled and it is able to attract young people from the district… and even from other countries, fascinated by the Riviera del Brenta history and tradition.
